Font: Use Plus Jakarta Sans in its various sizes + bold for property templates and the directory
✅ Use Green to denote newly added properties, like this 🆕 except green. Mix with Magenta as the core underpinning colour, metallic blue (small bold headings), sky blue (highlights) and green (new)
The Hex Code Palette
- Core Underpinning:
#D10074(Vibrant Magenta)- Where to use it: Keep this for your primary brand bars, large footer sections, and main background banners to anchor the “Florida Vacation” theme.
- Headings:
#1E2D4A(Metallic Steel Blue)- Where to use it: Use this for text like “Today’s featured post”, “Find your ideal Florida rental”, and the main property titles in your grid. It is dark enough to be perfectly readable on white or light grey card backgrounds.
- Highlights:
#E3F2FD(Soft Sky Blue Background)- Where to use it: Use this light tone as a background wash behind specific text blocks, tags, filter buttons, or selected listing categories to highlight them gently without hurting the user’s eyes.
- Alert Tags:
#00C853(Vibrant Emerald Green)- Where to use it: Use this exclusively for small, punchy elements like a “NEW” badge on top of a listing image, an active “Available Now” dot, or a specific call-to-action tag. Because it contrasts perfectly with the magenta core, users will spot it instantly.
Coming Soon for Florida Vacation Rental Property Owners:
Clean Architecture > SEO friendly – Device Responsive > Mobile Ready >
Hybrid Booking System > Owner Direct > Management Company Direct > No Added Booking Fess
Owner Verified Membership > Verification > Free > Premium > Premier Tiers
STR > Location > Type > Beds > Baths > Sleeps up to >
Features > Private Pool > Jacuzzi attached to Pool > Garden Hot Tub > Games Room > Themed Rooms > Lake View
Community on site Amenities > Clubhouse > Eatery > Licensed Bar > Swimming Pool > Lazy River > Water Slides > Jacuzzi > Tennis
Property Page > Heading > Photo Gallery > Description > Host Bio > Q Code > Seasonal $ Base Prices > Availability (iCal) > Map > Chat to Host
Transactional Talk > Quote to Book > Online Booking
Florida Property Directory > Florida Area > Location + Community Filter > Feature Filter > Featured Properties > Date Search > Instant Booking Link
Online Booking > Woo Commerce > Paypal > Revolut > Direct Payment to Owner / MC / Agent
Polls with multiple choice, images and star rating for Subscription Owners
The following will be clearly defined:
- DBPR License & Tax Registration Fields: Florida requires short-term rentals to hold a Department of Business and Professional Regulation (DBPR) license, alongside state sales tax and county tourist development tax numbers. We will provide data capture fields for these.
- Liability & Indemnification Clauses: Clear terms stating that the platform is a listing/booking engine and that the property owner remains legally liable for guest safety and property maintenance.
- Fair Housing & Local Ordinance Rules: Guidelines confirming compliance with local county rules (such as noise ordinances, parking limits, and trash collection days).
